Under Armour

Lately I have seen television ads for the sports wear company Under Armour. They have gone with a tag line that says “Boom, Boom, Tap!” This line is said by female athletes for various sports. I like the fact that Under Armour is using females for their campaigns rather than males. More and more women are getting into sports and it is a wise marketing strategy to target them. It encourages women to join various sports and have fun doing it. Gearing toward the female demographic will help Under Armour gain a loyal following of customers that know the company is behind them in their athletics and will provide everything they need.

In my opinion, the commercials are very empowering. If I were a girl wanting to get into sports and saw this commercial it would drive me to pursue joining a team and be a part of such a great feeling. On a more personal note, my sister saw the commercials and couldn’t wait for team tryouts to start so she could say that “boom, boom, tap!” chant on her high school team.

sonic commercials

Every time I see a Sonic commercial I can't help but laugh. Sonic uses a couple of different scenarios to market their product. One is two guy friends that converse back and forth about what they are going to eat and one always says the dumb comebacks. The other guy always looks at him as if he can’t believe the idiotic comments that really just came out of his friend’s mouth.

The other couple is a married couple with a sarcastic wife and a less than bright husband. They always talk about the unique qualities about various items on the menu. The conversation is going well until the husband makes his comments. His wife can’t help but respond in her usual manner. The blithely sardonic banter as spoken by the wife is never fully understood by the husband. This results in both of them getting a good harmless laugh at each others expense. These commercials are always fun to watch. I would like to see more like this on the air, something light and harmless to give a little laugh through our stressful day.